University of Maryland, College Park
Robert H. Smith School of Business
Bachelor of Science, Marketing
Bachelor of Science, Management
Honors Programs
Three-year interdisciplinary program enabling business students, engineers, and computer scientists to collaborate in teams to do hands-on experiential learning projects
Two-semester experiential learning program for marketing undergraduate students to focus on design thinking and the strategic intersection of design and business.
Relevant Coursework
"A" or "A+" earned in each course listed below
BMGT451: Consumer Analysis
Instructor: Yuechen Wu
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Intersecting business and psychology, this course taught me how to leverage human behaviors (i.e. emotions, attitudes, perceptions, etc.) to build customer-centric marketing strategies.
BMGT452: Marketing Research Methods
Instructor: Dr. Lingling Zheng
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This course taught both qualitative and quantitative methods to collect and analyze market research data by designing effective surveys and using SPSS software.
BMGT458A: Design in Marketing
Instructor: Professor Mary Harms
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This course integrated design principles into all aspects of marketing and business to show how companies can continuously innovate. Course content included hands-on, experiential learning.
BMGT458Q: Graphic Design Workshop
Instructor: Kelly Driver
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This hands-on course served as a “Design Boot Camp” by equipping me with Adobe Creative Suite (Photoshop, Illustrator, InDesign) fluency through real-world, application-based projects.
BMGT190H: Intro. to Design and Quality
Instructor: Dr. Pamela Armstrong
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The first QUEST course, BMGT190H exposed me to problem-solving and hands-on learning. In this course, I consulted for an on-campus client and wireframed a mobile application using design thinking methodology.
BMGT289R: How Do Innovators Think?
Instructor: Dr. Mark Wellman
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BMGT289R exposed me to the mindsets and strategies of the world’s most innovative business leaders (Steve Jobs, Netflix’s Reid Hoffman, Amazon’s Jeff Bezos, etc.).